13. Use Social Proof to Win Customers

Social Proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior.

Marketers use this phenomenon by showing their customers that other people already trust a product or business. This is done by sharing their statistics, or subscriber counts, customer testimonials, and more.

Here is a list of clever ways to use social proof on your website to increase conversions.