14. Effectively Use FOMO to Boost Sales and Conversions

FOMO or ‘fear of missing out’ is a psychological term used to describe anxiety about missing out on something exciting and trendy.

As a business, you can take advantage of this human behavior and use it to boost sales and conversions. Basically, you need to build anxiety by adding scarcity to your offers. Here is a great example from Booking.com using scarcity to build anxiety.

For detailed instructions, see our article on how to use FOMO on your WordPress site.