8. Leverage Social Media to Drive Traffic

Social media platforms have highly engaged audiences. Facebook alone has 1.47 billion daily active users, that’s around 18% of all people in the world. Twitter, YouTube, LinkedIn, and other social media platforms also have highly engaged users.

With so many users, social media platforms bring great opportunities for business. You can start by creating your business’s social media profiles and automatically sharing your blog posts.

Next, you would want to make it easier for your users to share your content on social media. For that, you will need a social media plugin for WordPress. These plugins add social sharing buttons to your WordPress site.

There are tons of other things that you can do to engage with audiences on social media. The key is to keep your profiles active, grow your following, and bring traffic back to your website.

Create a Facebook group for your customers or industry
Create a LinkedIn group for your industry
Learn how to retarget users on Facebook with ads
Focus on social networks important for your industry. For example, if you run a fashion blog or restaurant then you may find Instagram more helpful than LinkedIn.
Don’t just bring traffic to your website, use social media to build your email list