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Combining SEO and Web Design is challenging because there are many factors on both sides to consider. There are constant battles between the design, the content, the programming, the marketing, and the optimization techniques. The designer must respect that the site he or she is designing will eventually be optimized. Therefore, additional space needed for content must be allocated. The programmer must be flexible to accommodate the various calls to action provided by marketing as well as the optimization techniques involved. The SEO specialist should communicate with the design team and the programming team to orchestrate a smooth transition from Web Development to SEO Web Design.
A common practice for companies interested in having their website optimized is to design and develop the site, and only then hire a Search Engine Optimization firm to help with the optimization. Unfortunately, this process is redundant and ultimately leads to greater expenses for the company. The search engines have likely already begun to index the non-optimized site and created their initial scoring of its relevance, and this is their first impression. A better way of tackling this issue is to design and develop a website with SEO techniques incorporated from the very beginning. While you could still hire an outside SEO firm to communicate these techniques to a web development company, it would save even more time and money to hire eLink Design.